How to buy/sell
Selling or buying? B2B, B2C, C2C, C2B are models of interaction between marketers that describe how companies and consumers interact with each other. Here is a brief explanation of each:
B2B (Business-to-Business)
What it is:
An interaction between two businesses
Examples:
A manufacturer sells goods to a wholesaler
A software company provides services to another company
Features:
– Long-term contracts
– Large sales volumes
– Emphasis on building partnerships
– Large sales volumes
– Emphasis on building partnerships
B2C (Business-to-Consumer)
What it is:
Interaction between the business and the end consumer
Examples:
An online store sells goods to individuals
A restaurant serves customers
Features:
– Smaller sales volume but higher number of transactions
– Emphasis on marketing and consumer convenience
– Emphasis on marketing and consumer convenience
C2C (Consumer-to-Consumer)
What it is:
Consumer-to-consumer interaction
Examples:
Selling goods through platforms such as eBay, Avito or OLX
Renting a home through Airbnb
Features:
– The platform acts as an intermediary
– Often used to sell used goods
C2B (Consumer-to-Business)
What it is:
An interaction in which a consumer offers goods or services to a business
Examples:
A freelancer offers his services to a company
A consumer sells their preference data to a marketing company
Features:
– The consumer becomes a supplier
– Often used in the digital sphere
– Often used in the digital sphere
Model Comparison
| Model | Participants | Example | Features |
|---|---|---|---|
|
B2B |
Business → Business |
Wholesale supply |
Long-term contracts, large volumes |
|
B2C |
Business → Consumer |
Online store |
Mass sales, emphasis on marketing |
|
C2C |
Consumer → Consumer |
Avito, eBay |
Intermediary platforms, used goods |
|
C2B |
Consumer → Business |
Freelancing→ crowdsourcing |
Consumer as a service/goods provide |
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